Crossover Marketing
Crossover in its technical form relates to the electrical components designed to allow smooth transition points throughout the frequency range of sound…
Crossover as a company name represents the ability to deliver the best products, technologies, and business practices. We will use these foundation principles to provide smooth transition points throughout the frequency range of partnerships between manufacturers and their dealers.
Get The Best Advice
Having held leadership positions for large corporations, our broad experience gives us an opportunity to claim a very unique place in the market.
Think of us as a rep partner that can advise on any facet of the business. Whether it’s account development or merchandising…you can always trust that Crossover has you covered.
Shawn Simpson
With 35 years of diverse experience in the 12-volt industry. Shawn has built an exceptional career spanning independent and national retail distribution management, manufacturing, and global sales.
Paul Pilat
His 20+ year foundation is rooted in a broad set of roles and responsibilities including business development, product marketing, design, sales and marketing and sales training.
Good people with a potent combination of experience, skills, relationships and creativity
We’ve built this organization to take a bold step and reinvent a crucial part of the market that has grown stale…the Independent Rep Company
On A Personal Note
More about the people who will be representing you
Shawn info?
Rob is a freelance artist, focusing on painting and graphic design. He is very active in youth sports, including coaching his two kids and serving on the board of the local Little League for more than twelve years.
Post-COVID, he manages a basketball program for K-8 kids with the local school district.
Rob’s favorite activity is concerts, with more than 1,000 live shows attended over the past 35 years. Feeling the energy change in a room full of people through music is what drive that passion for him.
A Full Service Firm
Sam Sutton
Sam Sutton represents the third generation in consumer electronics for the Sutton family. A childhood attending 12V trade shows and past Kenwood trips has given him a unique perspective on the business, and existing relationships with many of your Best Dealers.
Before joining Crossover full-time he attended Central Washington University and then worked as a Lab Tech at Absci, a generative AI drug exploration company.
In the lead up to the launch he interned inside five preeminent dealers spread throughout the territory to get to know the people who work there and better understand how his role at Crossover will positively impact them in the future.
Sam played baseball at a very high level growing up and learned early about the importance of a team mindset and hard work. More recently, he has coached youth baseball on his own since he was sixteen years old, and led our local Little League’s All Star team as manager the past two seasons.
A Full Service Firm
Dealer Development
Shawn will work out of our Houston area office to conduct in-person account development and drive your business through the entire market.
Manufacturer Consulting
Thorough and efficient reporting on market conditions and dealer needs. We can also advise on nearly all facets of the business.
Territory Growth
New Dealers are crucial for sustainable growth and we will advise smaller retailers on healthy growth strategies.
The Brands That Power Us
We bring you a broad selection of top-tier brands, all renowned for their commitment to delivering exceptional sound and groundbreaking innovation. Leading the way is Pioneer, a world leader in electronics products for the car. Backed by decades of expertise, Kicker delivers top-notch performance across a wide array of applications. You can also immerse yourself in the precision and sound quality of Hertz-Audison, savor the robust performance and value offered by Boss Audio, and explore VOXX Electronics’ cutting-edge technology spanning various categories. This includes DEI’s state-of-the-art security systems and the richly diverse entertainment portfolio from Sirius XM. Dynamat and PCA Enclosures round out a robust assortment of premium products that deliver exceptional performance and revenue potential.
Trusted Partnerships
For the past five years we’ve worked together at JVCKenwood, and I can assure two things…his positive energy cannot be denied, and he knows how to drive the business.”
Let the Numbers Speak
Years of Combined
CE Experience
Total Brands
We Represent
U.S. States
We Represent
In The News
In The Press
JBL Appoints Crossover Marketing Southeast in Oklahoma, Louisiana, and Arkansas for Car Audio and Motorsports
HARMAN International Industries has partnered with Crossover Marketing Group Southeast to represent the company in Oklahoma, Louisiana, and Arkansas for the Car Audio division, plus Louisiana, and Arkansas for the Motorsports Categories.
“We’re excited to work with Crossover Marketing Group Southeast,” said Shawn Spedding, Director of Sales, Mobile Aftermarket at HARMAN. “Their vast industry knowledge and strong dealer relationships make them the perfect partner as we expand our presence and deliver top-quality audio products in the territory.”
Upstart Rep Firm Expands
Uniden Partners With New Rep Firm
Press Release (UNEDITED)– Uniden America Corporation is excited to announce its partnership with Shawn Simpson and his team at Crossover Marketing Southeast as the new representative for Texas, Oklahoma, Louisiana, Arkansas, and Mississippi. This collaboration marks a strategic milestone in Uniden’s commitment to supporting its 12-volt retail partners across the Southeast region.
Shawn brings extensive industry expertise and a proven history of driving growth in the 12-volt industry. His deep understanding of regional market dynamics, coupled with a passion for delivering value and service, makes Crossover Marketing Southeast an ideal choice to represent the Uniden brand in these pivotal territories.
Crossover Adds Client Success Manager
Press Release (UNEDITED): BATTLE GROUND, WA – In a strategic move to boost customer service in the Pacific Northwest, The Crossover Marketing Group proudly announces the addition of Maria Alejandra to its growing team.
Maria’s creativity, enthusiasm for helping others, and bilingual proficiency (English and Spanish) make
her a valuable new asset to the team. As a past sales agent with a diverse background as a chef,
bartender, and administrator, Maria is uniquely qualified and has adept skills to handle various
situations and the experience in understanding and supporting people’s needs… Now, she is ready to
embark on the next chapter of her career with Crossover.
