Passionate Representation
Our mission is simple:
We show up every day with energy and focus, to build strong and lasting relationships. Our success comes from working together with integrity, experience, and mutual respect.
No matter the opportunity or challenge, we give every interaction…and person involved…our best.
That’s The Crossover Way!
As Principal Owner and Partner, Shawn provides leadership across the entire territory while staying closely connected with our dealers. We are currently in the process of hiring a Territory Manager who will take on North Texas, Oklahoma, and Arkansas. This addition will expand our coverage and allow us to serve our dealer partners with even greater focus.
Paul, Maria, and Nuris keep us flexible and engaged in direct interaction with our dealer partners. It’s truly a dream team!
Austin Nyland
“Working with Crossover has been one of the best vendor relationships we’ve had. Their team is always responsive, incredibly helpful, and goes above and beyond to make sure we get exactly what we need—whether it’s product info, order updates, or technical support. They make the process smooth and stress-free every time.
What really sets Crossover apart is how much they care about their dealers. You can tell they genuinely want to see us succeed, and that kind of support is rare in this industry. It’s been a pleasure working with them, and we look forward to continuing the partnership for years to come.”
Austin Nyland
Aspen Sound, Boise ID
Our Sales Team
Shawn Simpson
Principal Owner, Southeast
Shawn brings 35 years of 12-volt industry experience, from retail and distribution to manufacturing and global sales. Early success at Mobile One Auto Sound and A-1 Car Stereo led to representing top brands in the industry.
Shawn quickly became known for driving sales and building relationships. As the Vice President of Sales and Marketing at Wet Sounds, his strategies made the company a leader in marine audio.
Later, at Momentum Marketing, he earned multiple Rep of the Year awards and built deep relationships in the territory. Prior to founding Crossover Marketing Southeast in 2024, he served as Vice President of Sales and Marketing at Sundown Audio.
A dedicated father and competitive marksman, Shawn is always laser focused on what’s ahead.
“I’ve been incredibly pleased with the team at Crossover Marketing. Their communication is excellent, and sending an email always results in a prompt, helpful reply. They’ve gone above and beyond, stepping in to help with staffing when I was short an employee, and provided a fully dedicated team at the events I’ve participated in. From start to finish, Crossover Marketing delivers outstanding service.
I firmly believe that building strong relationships is essential, and this team has done just that. For me, they’re more than business partners, they’re like family.”
Allen Frieze
The Stereo Store, Eugene OR
Allen Frieze
Customer Service and Innovative BackOffice Support
Our Secret Weapons
Great customer service doesn’t just happen on its own; it comes from a team that works well together. At Crossover Marketing, our customer service group makes sure nothing falls through the cracks.
By keeping things simple and communicating clearly, we make it easier for our sales team to spend their time connecting with people and finding new opportunities. Our customer service folks are always ready to help, answer questions, and sort out any problems, so our dealers and manufacturing partners never feel ignored.
Providing value always comes first for us. We welcome feedback, keep improving, and make sure our dealers and manufacturing partners truly feel that value every step of the way.
Support Team
Paul Pilat
Principal Owner
Paul brings his extraordinary process-oriented mindset along with an extensive 40+ year career that spans the technology and consumer electronics market sectors to the company. His broad set of roles and responsibilities in Consume Electronics included business development, product marketing, design, sales and marketing and sales training with such notable companies as Acoustic Research, Monster Cable, Day Sequerra, MTI and RCA.
Beyond the CE industry Paul worked 24 years at Intel in various technology sectors, including Intel Labs where he focused on analyzing emerging technologies and developing successful strategic partner diffusion paths that accelerated industry adoption.
Paul was nominated into ATAS (Academy of Television Arts and Sciences) for his work in the formation of Emmy Awards recognizing excellence in interactive Media categories. In 2023 he founded the Crossover Marketing Group with Rob Sutton.
Maria Alejandra
Team Lead, Customer Service
Fully bilingual in Spanish and English and currently learning Japanese, Maria is the Customer Service Lead and main point of contact for Crossover Marketing.
She manages dealer interactions and serves as a bridge between dealer partners and manufacturer partners, ensuring clear communication.
Maria is known for her exceptional attention to detail and follow-through. Her warm, approachable personality creates a personal touch.
Her strong communication and deep understanding of dealer needs set a high standard for service. Maria’s proactive approach and organizational skills streamline processes, resolve issues efficiently, and foster lasting relationships, making her an invaluable asset to the Crossover Marketing team.
Nuris Trejos
Customer Service
Nuris speaks both Spanish and English fluently and is currently learning Portuguese. She has a degree in Accounting and has managed all parts of a retail store, giving her the ability to relate to our dealers.
Armed with a steady approach and attention to detail, she can be counted on to handle anything that comes her way, whether it’s a routine responsibility or something more complex.
Her friendly nature helps her connect easily with others, and her positive attitude brings out the best in those around her. Nuris’s practical problem-solving skills and reliability make her a valued part of the team.
With her mix of experience, attention to detail, and friendly attitude, she’s always up for a new challenge and makes our team stronger.
“It’s hard to find a Rep Firm that maintains a real grassroots approach. No matter what time of day or night, the Crossover Team will do whatever it takes to support their vendors and dealers.
From their newest member to the most senior, they take the time to see their dealers and earning their support rather than just expecting it.
With them it’s not just a simple email, it’s a voice that understands my business and can connect dots I don’t even see. I can’t express how much this means to the front line when they roll up their sleeves to get the job done.”
C.J. Silvey
Foss Audio & Tint, Puyallup WA
CJ Silvey
The Brands That Power Us
Our lineup is all about top-tier performance and reliability, but with an edge.
Pioneer backs up one of the richest legacies in consumer electronics with decades of engineering power, merging sharp design with legendary dependability. BL/Infinity brings decades of iconic sound engineering to car, marine, and powersports audio. Delivering clear, powerful sound for the road, lake, or trail. HKI’s powerhouses, Soundigital and Ground Zero, push boundaries with high-output amplifiers and SPL-ready subwoofers, offering heart-pounding energy and audiophile-grade clarity for any custom system. Uniden raises the bar for driver confidence with advanced, long-range detectors loaded with GPS and real-time safety tech. Galeforce Audio keeps the adventure alive, building ultra-tough, marine-grade speakers that pump crisp audio through sun, spray, or mud. King Boxes rounds it all out with rugged, drop-in enclosures built for easy installation and top-tier performance, so your setup always hits hard, wherever you go.
In The Press
Lessons of a 22-Year Old Rep
New kid on the block, 22-year-old Sam Sutton of Crossover Marketing, WA, one of the youngest reps in the 12-volt industry, shares his lessons for the next generation of account representatives.
Pioneer Expands Rep Partnership
Building on their successful collaboration in the Pacific Northwest, which focuses on dealer support and expansion of the dealer base, Pioneer Electronics (USA) and Crossover are carrying that momentum into this expanded area, which will be spearheaded by Managing Partner Shawn Simpson.
JBL Appoints Crossover Marketing Southeast in Oklahoma, Louisiana, and Arkansas for Car Audio and Motorsports
HARMAN International Industries has partnered with Crossover Marketing Group Southeast to represent the company in Oklahoma, Louisiana, and Arkansas for the Car Audio division, plus Louisiana, and Arkansas for the Motorsports Categories.
“We’re excited to work with Crossover Marketing Group Southeast,” said Shawn Spedding, Director of Sales, Mobile Aftermarket at HARMAN. “Their vast industry knowledge and strong dealer relationships make them the perfect partner as we expand our presence and deliver top-quality audio products in the territory.”
Upstart Rep Firm Expands
Uniden Partners With New Rep Firm
Press Release (UNEDITED)– Uniden America Corporation is excited to announce its partnership with Shawn Simpson and his team at Crossover Marketing Southeast as the new representative for Texas, Oklahoma, Louisiana, Arkansas, and Mississippi. This collaboration marks a strategic milestone in Uniden’s commitment to supporting its 12-volt retail partners across the Southeast region.
Shawn brings extensive industry expertise and a proven history of driving growth in the 12-volt industry. His deep understanding of regional market dynamics, coupled with a passion for delivering value and service, makes Crossover Marketing Southeast an ideal choice to represent the Uniden brand in these pivotal territories.
Crossover Adds Client Success Manager
Press Release (UNEDITED): BATTLE GROUND, WA – In a strategic move to boost customer service in the Pacific Northwest, The Crossover Marketing Group proudly announces the addition of Maria Alejandra to its growing team.
Maria’s creativity, enthusiasm for helping others, and bilingual proficiency (English and Spanish) make
her a valuable new asset to the team. As a past sales agent with a diverse background as a chef,
bartender, and administrator, Maria is uniquely qualified and has adept skills to handle various
situations and the experience in understanding and supporting people’s needs… Now, she is ready to
embark on the next chapter of her career with Crossover.