In The News
In The Press
KICKER Joins Fast Growing Rep
Crossover will serve KICKER dealers in Oregon, Washington, and Alaska.
In addition to KICKER, Pioneer partnered with Crossover last October. Principal Rob Sutton, former Director of Sales for KENWOOD, said that partnership marked the first time Pioneer has partnered with a rep outside of National Accounts in decades.
Kenwood Veteran Launches Rep Firm
Regarding leaving Kenwood recently, Sutton said, “The people at Kenwood are and will always be family to me. I’ll be forever grateful to Dave Hoag for giving me a chance over fifteen years ago, and I’m incredibly proud of what we’ve all done together over the years.”
He said, “I’m doing this to chase a longtime dream with my mentor and my son, it’s something that I just have to do.”
Dynamat Partners With Crossover Marketing
The transition goes into effect immediately, and the Crossover team has already started to make contact with customers.
“We are very impressed with the Crossover team, their deep network in the PNW region and past successes. I very much look forward to growing the Dynamat brand in partnership with Rob Sutton, Paul Pilat and their team,” stated Edward Shelton, VP of Sales for Dynamat.
Pioneer Names New Rep
It named Crossover Marketing Group, based in Portland, OR, as its new partner in the region. Crossover Marketing is a recently-launched rep firm led by former KENWOOD Director of Sales, Rob Sutton and Paul Pilat, a veteran of Intel and several audio companies.
Audison Announces Tesla Sound Packs
The systems offer plug and play installation. The Level One system improves the performance of the factory Tesla system by adding a DSP/amplifier and a 10-inch subwoofer. The Level Two Sound Pack then adds to that by replacing the factory speakers.
VOXX Electronics Partners with Crossover Marketing
VOXX Electronics Corporation has named Crossover Marketing as its new manufacturer’s representative firm for the Pacific Northwest market, the company announced.
The firm—founded by Rob Sutton and Paul Pilat, and now joined by Sam Sutton—will be focused on dealer development and innovative marketing strategies to help its partners achieve measurable results and reach their mutual goals, the company said.
BOSS Audio Selects Crossover Marketing to Drive Next Phase of Growth in the Pacific NW
BOSS Audio, a leading manufacturer of high-quality audio and video products, today announced the hiring of the Crossover Marketing Group, a full-service Manufacturer’s Representative to lead the company’s business objectives in the Pacific Northwest Territory.
BOSS Audio is committed to amplifying its sales growth and improving its position in the highly competitive automotive aftermarket.
Crossover Marketing Intros Incentive Program
The new Pacific Northwest rep firm, the Crossover Marketing Group, announced a new incentive program, designed to reward dealers who write orders consistently.
The rewards program enables buyers to amass ‘Crossover Points,’ for orders placed across all brands sold by the Group. Buyers earn points in increments of $2,500 per order. For example, an order worth $8,000 would win three points.
Elettromedia Names New Rep
Elettromedia-USA, manufacturer of premium electronics and speaker systems for the automotive, marine, and motorsports aftermarket, announced that it has signed a contract with the Crossover Marketing Group LLC to represent the Hertz, Audison, and Connection brands in the Pacific Northwest beginning June 1, 2023.
The newly formed Crossover Marketing Group LLC consists of industry veterans Rob Sutton and Paul Pilat
along with Sam Sutton serving in a customer support role.
Crossover Marketing Announces Prize Winner
Crossover held a drawing last month to pick the winner for this new incentive program, which is designed to reward dealer orders and incentivize upside activity at the end of the month.
“Dealers are building up their ‘Crossover Points’ by writing orders across all of our great brands like Hertz Audison, Boss Audio, VOXX/DEI, and Linkswell. For every $2,500 they spend, they earn a point, which gives them a shot at winning an awesome prize. The next drawing will be for $500 in Costco Gift Cards plus we have some great stuff lined up for the fall…It’s truly a win-win for everyone involved!” said Rob Sutton of Crossover Marketing.
