In The News
Kenwood Veteran Launches Rep Firm
Regarding leaving Kenwood recently, Sutton said, “The people at Kenwood are and will always be family to me. I’ll be forever grateful to Dave Hoag for giving me a chance over fifteen years ago, and I’m incredibly proud of what we’ve all done together over the years.”
He said, “I’m doing this to chase a longtime dream with my mentor and my son, it’s something that I just have to do.”
VOXX Electronics Partners with Crossover Marketing
VOXX Electronics Corporation has named Crossover Marketing as its new manufacturer’s representative firm for the Pacific Northwest market, the company announced.
The firm—founded by Rob Sutton and Paul Pilat, and now joined by Sam Sutton—will be focused on dealer development and innovative marketing strategies to help its partners achieve measurable results and reach their mutual goals, the company said.
BOSS Audio Selects Crossover Marketing to Drive Next Phase of Growth in the Pacific NW
BOSS Audio, a leading manufacturer of high-quality audio and video products, today announced the hiring of the Crossover Marketing Group, a full-service Manufacturer’s Representative to lead the company’s business objectives in the Pacific Northwest Territory.
BOSS Audio is committed to amplifying its sales growth and improving its position in the highly competitive automotive aftermarket.
Crossover Marketing Intros Incentive Program
The new Pacific Northwest rep firm, the Crossover Marketing Group, announced a new incentive program, designed to reward dealers who write orders consistently.
The rewards program enables buyers to amass ‘Crossover Points,’ for orders placed across all brands sold by the Group. Buyers earn points in increments of $2,500 per order. For example, an order worth $8,000 would win three points.
Elettromedia Names New Rep
Elettromedia-USA, manufacturer of premium electronics and speaker systems for the automotive, marine, and motorsports aftermarket, announced that it has signed a contract with the
Crossover Marketing Group LLC to represent the Hertz, Audison, and Connection brands in the Pacific Northwest beginning June 1, 2023.
The newly formed Crossover Marketing Group LLC consists of industry veterans Rob Sutton and Paul Pilat
along with Sam Sutton serving in a customer support role.