Passionate Representation

Our mission is simple:

We show up every day with energy and focus, to build strong and lasting relationships. Our success comes from working together with integrity, experience, and mutual respect.

No matter the opportunity or challenge, we give every interaction…and person involved…our best.

That’s The Crossover Way!

We have Mike covering the Alaska, Washington, Montana, and Northern Idaho markets while Sam manages the Oregon and Southern Idaho markets.

Rob oversees all markets and helps Mike and Sam with development of their respective territories. He also interacts with Manufacturer Partners on a daily basis while also managing Key Accounts.

Paul, Maria, and Nuris keep us flexible and interacting directly with our dealer partners. It’s truly a Dream Team!

“Working with Crossover has been one of the best vendor relationships we’ve had. Their team is always responsive, incredibly helpful, and goes above and beyond to make sure we get exactly what we need—whether it’s product info, order updates, or technical support. They make the process smooth and stress-free every time.

What really sets Crossover apart is how much they care about their dealers. You can tell they genuinely want to see us succeed, and that kind of support is rare in this industry. It’s been a pleasure working with them, and we look forward to continuing the partnership for years to come.”

Austin Nyland
Aspen Sound, Boise ID

Our Sales Team

Rob Sutton

Principal Owner

Rob has built a distinguished career spanning more than four decades in the consumer electronics and retail industries. By the age of 30, he had already managed a 12V distribution company, worked with leading retailers including Costco and Sam’s Club, and overseen five successful car audio retail stores.

He went on to spearhead major interactive development projects and retail design initiatives at MTi, working with world-class partners, including Microsoft, Universal Studios, Best Buy, and Walmart in the US, as well as European powerhouses such as Media Markt, El Corte Inglés, and Saturn.

His strong industry relationships led him into key factory leadership roles, first at Jensen, and later as part of the team behind the creation and launch of the brand Dual. In 2007, Rob joined Kenwood in a Regional Management role, quickly becoming the Director of Sales, driving one of the largest growth periods in the company’s history.

Along the way, Rob helped friends John and Mike create the MESA Buying Group and forged a longstanding partnership with the EDA Group. He is widely recognized for his strategic vision, collaborative style, and ability to bring people together to form strong, high-performing teams. In 2023, he founded the Crossover Marketing Group with Paul Pilat.

Mike Hall

Senior Territory Manager, NW

Mike Hall has over 35 years of experience in the 12-volt industry, marked by a strong dedication and passion for the business. He began his career in retail, working in sales and installation at independent car audio shops in the early 1990s.

As Mike advanced in his career, he took on a store manager position at Car Toys, developing valuable leadership skills. He then transitioned to outside sales, representing major brands for over a decade and refining his technical knowledge and territory management skills.

With his extensive background, Mike is a very valuable asset to Crossover Marketing. He is poised to make a significant impact in his new role as Senior Territory Manager. His wealth of experience and industry expertise will serve him well in this position.

Sam Sutton

Territory Manager, NW

Sam Sutton represents the third generation of the Sutton family in consumer electronics. Growing up, he attended 12V trade shows and participated in Kenwood trips, experiences that gave him a unique and early perspective on the industry. Before joining Crossover, Sam attended Central Washington University and then worked as a Lab Tech at Absci, a generative AI drug exploration company.

Since joining Crossover, Sam has quickly built on-the-job 12V experience through extensive travel and back-office development, refining his skills every day.

Over the past two years, he has gained extensive industry knowledge, developing insights into market strategies and relationship building that are uncommon for someone his age.

“I’ve been incredibly pleased with the team at Crossover Marketing. Their communication is excellent, and sending an email always results in a prompt, helpful reply. They’ve gone above and beyond, stepping in to help with staffing when I was short an employee, and provided a fully dedicated team at the events I’ve participated in. From start to finish, Crossover Marketing delivers outstanding service.

I firmly believe that building strong relationships is essential, and this team has done just that. For me, they’re more than business partners, they’re like family.”

Allen Frieze
The Stereo Store, Eugene OR

Sales Team

Customer Service and Innovative BackOffice Support

Our Secret Weapons

Great customer service doesn’t just happen on its own; it comes from a team that works well together. At Crossover Marketing, our customer service group makes sure nothing falls through the cracks.

By keeping things simple and communicating clearly, we make it easier for our sales team to spend their time connecting with people and finding new opportunities. Our customer service folks are always ready to help, answer questions, and sort out any problems, so our dealers and manufacturing partners never feel ignored.

Providing value always comes first for us. We welcome feedback, keep improving, and make sure our dealers and manufacturing partners truly feel that value every step of the way.

Support Team

“Rob and the whole Crossover Marketing Team have been an exceptional example as to what a rep firm should be for their dealers. They are always willing and able to find a solution when I find myself in a pinch.

They are professional and friendly all the time.”

Jeremy Boyd
Foss Audio & Tint, Everett WA

Support Team

Paul Pilat

Principal Owner

Paul brings his extraordinary process-oriented mindset along with an extensive 40+ year career that spans the technology and consumer electronics market sectors to the company. His broad set of roles and responsibilities in Consume Electronics included business development, product marketing, design, sales and marketing and sales training with such notable companies as Acoustic Research, Monster Cable, Day Sequerra, MTI and RCA.

Beyond the CE industry Paul worked 24 years at Intel in various technology sectors, including Intel Labs where he focused on analyzing emerging technologies and developing successful strategic partner diffusion paths that accelerated industry adoption.

Paul was nominated into ATAS (Academy of Television Arts and Sciences) for his work in the formation of Emmy Awards recognizing excellence in interactive Media categories. In 2023 he founded the Crossover Marketing Group with Rob Sutton.

Maria Alejandra

Team Lead, Customer Service

Fully bilingual in Spanish and English and currently learning Japanese, Maria is the Customer Service Lead and main point of contact for Crossover Marketing.

She manages dealer interactions and serves as a bridge between dealer partners and manufacturer partners, ensuring clear communication.

Maria is known for her exceptional attention to detail and follow-through. Her warm, approachable personality creates a personal touch.

Her strong communication and deep understanding of dealer needs set a high standard for service. Maria’s proactive approach and organizational skills streamline processes, resolve issues efficiently, and foster lasting relationships, making her an invaluable asset to the Crossover Marketing team.

Nuris Trejos

Customer Service

Nuris speaks both Spanish and English fluently and is currently learning Portuguese. She has a degree in Accounting and has managed all parts of a retail store, giving her the ability to relate to our dealers.

Armed with a steady approach and attention to detail, she can be counted on to handle anything that comes her way, whether it’s a routine responsibility or something more complex.

Her friendly nature helps her connect easily with others, and her positive attitude brings out the best in those around her. Nuris’s practical problem-solving skills and reliability make her a valued part of the team.

With her mix of experience, attention to detail, and friendly attitude, she’s always up for a new challenge and makes our team stronger.

“I’ve known Rob Sutton for nearly 20 years, working with him while he was at Kenwood and now with Crossover Marketing. My experience has always been very positive, whether I needed assistance with my account or simply a question answered regarding a specific product; Rob and his team have always made themselves available.

One notable mention, Rob has never hesitated to go to bat for me and my business whenever I needed something or had a special request, he’s proven that he’s not just another sales rep focused on numbers.

The Crossover Marketing Team represents what a rep firm should be, and we’re honored to business with them.”

Harold Stephens
Street Sounds, Fairbanks AK

The Brands That Power Us

Our lineup is all about top-tier performance and reliability, but with an edge.

KICKER takes the spotlight, rocking a legacy of innovation since 1973. Pioneer backs up one of the richest legacies in consumer electronics with decades of engineering power, merging sharp design with legendary dependability. Hertz-Audison brings serious Italian style, fusing precision and consistency whether you’re looking for OEM upgrades or a custom setup.

LinksWell livens up the drive with tech-smart features, slick design, and a factory-fit look. Think seamless phone integration and next-level safety without giving up that OEM vibe. Dynamat dials down the noise, so you get pure powerful sound every time. For the finishing touch, PCA Enclosures delivers custom-built, rugged, acoustically tuned boxes, while King Boxes offers durable, drop-in enclosures made for big sound in any setting.

“Rob Sutton and his team are the gold standard. I’ve worked with countless reps over the years, and none of them compare to Crossover’s integrity, knowledge, and relentless support. They don’t just sell; they represent with passion and precision.

It’s difficult to express fully in words, but with absolute confidence, I give my strongest and most sincere recommendation to Rob Sutton and Crossover Marketing”

Doug Witten
Outrageous Audio, Gresham OR

Partners In Success

Fostering trust and meaningful relationships fundamentally shapes everything we do.

“Not only has Rob’s white glove approach
directly translated into increased profitability
for my organization. Rob uses his expertise to flawlessly follow through from conception to execution. His industry knowledge, focus on sell-through, and proactive promotional strategies are best-in-class.”

Jennifer “JQ” Quesada
Senior Merchandising Manager, Car Toys

“As a store owner, and buyer, I was elated to find out Rob Sutton was creating a Rep Firm.

Because after all these years, I have learned in this industry to sort the good from the bad. This only comes from action, not words. Rob is one of the good and has never let me down.”

Blane Hartleb
Outrageous Audio

“I have worked closely with Rob through my time at Al & Ed’s Autosound, The Good Guys, and Car Toys. His knowledge of the industry is unmatched, and he was always the best rep that called on me. He won five consecutive Vendor of the Year Awards from Car Toys, and they were all well-deserved. We worked together for five years at JVC Kenwood, and I can assure two things…his positive energy cannot be denied, and he knows how to drive the business.”

Kelly McDaniel
Senior Sales Manager, JVC Kenwood

“As the Executive Director of M.E.S.A. I worked with Rob Sutton in his different roles at Kenwood USA for fourteen years. It’s been an absolute pleasure working with Rob.

Any time I’ve needed anything, he was always there for me and is a great person to collaborate with and bounce ideas off of.

Not only is Rob a great industry colleague, he is a true friend!”

Ryan Gunter
Executive Director, MESA

“It’s hard to find a Rep Firm that maintains a real grassroots approach. No matter what time of day or night, the Crossover Team will do whatever it takes to support their vendors and dealers.

From their newest member to the most senior, they take the time to see their dealers and earning their support rather than just expecting it.

With them it’s not just a simple email, it’s a voice that understands my business and can connect dots I don’t even see. I can’t express how much this means to the front line when they roll up their sleeves to get the job done.”

C.J. Silvey
Foss Audio & Tint, Puyallup WA

In The News

In The Press

Lessons of a 22-Year Old Rep

New kid on the block, 22-year-old Sam Sutton of Crossover Marketing, WA, one of the youngest reps in the 12-volt industry, shares his lessons for the next generation of account representatives.