Our Gold Standard
Passionate Representation
Our mission is simple:
We show up every day with energy and focus, to build strong and lasting relationships. Our success comes from working together with integrity, experience, and mutual respect.
No matter the opportunity or challenge, we give every interaction…and person involved…our best.
That’s The Crossover Way!
Years of Combined
Consumer Electronics Manufacturer, and Rep Experience
Dealer Touchpoints per year through our innovative new inbound process
Dealer Contacts in both territories with info and Social Media platforms confirmed
Dealer face to face connections annually in multiple markets across eleven US States
INDUSTRY LEADERSHIP
The REPS Initiative, a National Rep Organization to empower reps with the connections, knowledge, and resources they need to thrive
INDUSTRY ALLIANCES
We have built strong partnerships with Industry Organizations like MESA, EDA, and MasterTech Expo
Industry Leaders
Uniquely qualified to create a national footprint for positive change
We are building a new Rep focused organization for the 12V Industry.
Early membership numbers are beyond our expectations, and we already have a national footprint to facilitate positive change.
Here's what we do differently with every dealer interaction… be it orders, R/As, technical questions, or factory requests.
Here’s how we handle one order, for example.
Now factor in an order per month, and the accumulation of POSITIVE TOUCH POINTS with that dealer over the course of a year…
We strive to have ZERO items fall through the cracks. Our 4-step process of 1). Acknowledge 2). Complete 3). Confirm and 4). Close ensures we keep our eyes on any task from start to finish, so our customers can focus on what they do best: selling and reordering products.
Innovative Custom Solutions to Drive Business
Custom Built Relationship Management Tool with 797 established dealer contacts in our two territories
We have processes in place, not only to monitor the integrity of our massive database, but to continually capture new data as we add new touchpoints.
Custom Built Power BI Dashboard to monitor Dealer Activities and target achievement with their partners.
We’ve listened to our dealers and we prioritize monitoring vendor commitments and take a proactive approach to communicating gaps before it’s too late.
Morning Meet Ups
A one-hour morning call to start every single day...
- Priorities: Clearly communicates the most important tasks and objectives for the day.
- Team Alignment: Ensures team understands roles and how they contribute to overall goals.
- Collaborative Problem-Solving Identify and addresses potential issues early.
- Open Communication: Encourages sharing of information and concerns.
- Accountability: Helps all of us stay on the tough stuff
It also makes us interchangeable on nearly everything happening in the one-day window.
In-House Creative Team for elevated level of communications to dealers.
The Kicker email above had a 76% Open Rate, and they both included 100% original graphics.
A trusted, Three-Pillar Framework always shapes our approach…
Trusted Brand Advocacy
We champion your brand with integrity and commitment, building strong, lasting relationships that foster trust and reliability.
Our approach is based on open communication and exceptional service.
Our partners are represented with passion and professionalism.
Innovation Driven Solutions
We embrace the latest technologies and creative strategies to keep our brands ahead of the curve.
We have sister rep companies in other industries and meet with them to teach each other about developing technologies and evolving BKMs.
With this innovative approach, we embrace new opportunities to stay ahead in a rapidly evolving market.
Results Focused Growth
Our partnership is centered on delivering measurable outcomes.
We are dedicated to driving sustainable business growth, increasing your ROI, and expanding your presence.
And do it with a clear focus on sustained long-term growth.
Don't just take our word for it, listen to what dealers say about our approach...
Jennifer Quesada
“Not only has Rob’s white glove approach
directly translated into increased profitability
for my organization. Rob uses his expertise to flawlessly follow through from conception to execution. His industry knowledge, focus on sell-through, and proactive promotional strategies are best-in-class.”
Jennifer “JQ” Quesada
Senior Merchandising Manager, Car Toys
“As a store owner, and buyer, I was elated to find out Rob Sutton was creating a Rep Firm.
Because after all these years, I have learned in this industry to sort the good from the bad. This only comes from action, not words. Rob is one of the good and has never let me down.”
Blane Hartleb
Outrageous Audio
Blane
Hartleb
Kelly
McDaniel
“I have worked closely with Rob through my time at Al & Ed’s Autosound, The Good Guys, and Car Toys. His knowledge of the industry is unmatched, and he was always the best rep that called on me. He won five consecutive Vendor of the Year Awards from Car Toys, and they were all well-deserved. We worked together for five years at JVC Kenwood, and I can assure two things…his positive energy cannot be denied, and he knows how to drive the business.”
Kelly McDaniel
Senior Sales Manager, JVC Kenwood
“As the Executive Director of M.E.S.A. I worked with Rob Sutton in his different roles at Kenwood USA for fourteen years. It’s been an absolute pleasure working with Rob.
Any time I’ve needed anything, he was always there for me and is a great person to collaborate with and bounce ideas off of.
Not only is Rob a great industry colleague, he is a true friend!”
Ryan Gunter
Executive Director, MESA
Ryan
Gunter
Austin
Nyland
“Working with Crossover has been one of the best vendor relationships we’ve had. Their team is always responsive, incredibly helpful, and goes above and beyond to make sure we get exactly what we need—whether it’s product info, order updates, or technical support. They make the process smooth and stress-free every time.
What really sets Crossover apart is how much they care about their dealers. You can tell they genuinely want to see us succeed, and that kind of support is rare in this industry. It’s been a pleasure working with them, and we look forward to continuing the partnership for years to come.”
Austin Nyland
Aspen Sound, Boise ID
“I’ve been incredibly pleased with the team at Crossover Marketing. Their communication is excellent, and sending an email always results in a prompt, helpful reply. They’ve gone above and beyond, stepping in to help with staffing when I was short an employee, and provided a fully dedicated team at the events I’ve participated in. From start to finish, Crossover Marketing delivers outstanding service.
I firmly believe that building strong relationships is essential, and this team has done just that. For me, they’re more than business partners, they’re like family.”
Allen Frieze
The Stereo Store, Eugene OR
Allen
Frieze
Jeremy
Boyd
“Rob and the whole Crossover Marketing Team have been an exceptional example as to what a rep firm should be for their dealers. They are always willing and able to find a solution when I find myself in a pinch.
They are professional and friendly all the time.”
Jeremy Boyd
Foss Audio & Tint, Everett WA
“Rob Sutton and his team are the gold standard. I’ve worked with countless reps over the years, and none of them compare to Crossover’s integrity, knowledge, and relentless support. They don’t just sell; they represent with passion and precision.
It’s difficult to express fully in words, but with absolute confidence, I give my strongest and most sincere recommendation to Rob Sutton and Crossover Marketing”
Doug Witten
Outrageous Audio, Gresham OR
Doug
Witten
Harold
Stephens
“I’ve known Rob Sutton for nearly 20 years, working with him while he was at Kenwood and now with Crossover Marketing. My experience has always been very positive, whether I needed assistance with my account or simply a question answered regarding a specific product; Rob and his team have always made themselves available.
One notable mention, Rob has never hesitated to go to bat for me and my business whenever I needed something or had a special request, he’s proven that he’s not just another sales rep focused on numbers.
The Crossover Marketing Team represents what a rep firm should be, and we’re honored to business with them.”
Harold Stephens
Street Sounds, Fairbanks AK
“It’s hard to find a Rep Firm that maintains a real grassroots approach. No matter what time of day or night, the Crossover Team will do whatever it takes to support their vendors and dealers.
From their newest member to the most senior, they take the time to see their dealers and earning their support rather than just expecting it.
With them it’s not just a simple email, it’s a voice that understands my business and can connect dots I don’t even see. I can’t express how much this means to the front line when they roll up their sleeves to get the job done.”
C.J. Silvey
Foss Audio & Tint, Puyallup WA
